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How to Generate Leads and Kickstart Your Career



1. Embrace Digital Marketing – Get Visible Online

In today's world, a strong online presence is non-negotiable.

  • Professional Website/Blog: This is your online hub. Share market insights, neighborhood guides, and helpful resources for buyers and sellers.

  • Social Media Savvy: Choose 1-2 platforms where your target audience spends time (e.g., Instagram for visuals, Facebook for community groups, LinkedIn for professionals). Share engaging content: local market updates, new listings, client testimonials, "day in the life" snippets. Don't just post listings – provide value!

  • Online Reviews: Encourage satisfied clients to leave reviews on Google, Zillow, and other platforms. Positive reviews are powerful social proof.

2. Network, Network, Network – Build Your Professional Circle


  • Join Local Business Groups: Chambers of Commerce, BNI groups, or other networking organizations.

  • Connect with Complementary Professionals: Lenders, home inspectors, contractors, lawyers – these individuals often encounter people with real estate needs. Build reciprocal relationships.

  • Attend Industry Events: Conferences, workshops, and local real estate board meetings are great places to meet other agents and learn.

3. Provide Exceptional Service – Turn Clients into Advocates


  • Go Above and Beyond: Anticipate needs, communicate clearly and consistently, and always act in your clients' best interest.

  • Stay in Touch (Even After the Sale): A quick call or email on their home anniversary, a holiday card, or a relevant market update keeps you top-of-mind for future referrals.

  • Ask for Referrals: Don't be shy! If a client had a great experience, politely ask if they know anyone else who might benefit from your services.


Would you like to learn more about Real Estate? Have you ever wanted to become a New Jersey Real Estate Salesperson License holder? Want to know more about being a New Jersey Licensed Real Estate Agent? Click on the link for the schedule of our upcoming classes for Real Estate: tocrres.com



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balconies shaded by palm trees

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