Finding clients is one of the most difficult components of a real estate agent's job when they first start out. Prospecting is one of the most important skills an agent can have. This ensures a complete sales pipeline and a consistent revenue stream.
Successful agents will prospect potential clients in a variety of ways. This includes reaching out to your sphere of influence, cold-calling expired listings and for sale by owner properties, working open houses for established agents, farming specific neighborhoods, and remaining engaged through social media posts.
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